Our Team & Experience
At KR Wellness, we bring together more than a decade of hands-on functional wellness practice management with proven expertise in brand and go-to-market strategy.
Our leadership team has successfully built, scaled, and supported practices that integrate supplements, testing programs, and personalized patient care — while also driving results through smart business systems and brand positioning.
We understand both sides of the equation: the science and operations behind functional medicine, and the strategy needed to help a practice grow, thrive, and stand out in a competitive marketplace. That dual perspective means we don’t just offer advice — we provide a roadmap that blends clinical insight with business acumen.
Exactly what you need to take a confident step into the future of functional medicine.
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Michelle Scogna, Kova Row’s Director of Functional Wellness, draws on more than 10 years of hands-on experience managing functional wellness clinics.
She specializes in developing high-integrity lab testing and supplement programs that prioritize clinical efficacy and transparency. Passionate about bringing clarity to the wellness space, Michelle partners with practitioners to build systems that improve patient outcomes and streamline operations, all while maintaining the personal, patient-centered approach that defines functional medicine.
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Interested in expanding your practice into the functional medicine world?
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